to enable you to access and use the services and products (including in relation to travel), website, and applications of us or any of our related bodies corporate, agents, suppliers, contractors and merchants;

to operate, protect, improve and optimise services and products(including in relation to travel), website, applications, business and user experience of us and/ or any of our related bodies corporate, agents, suppliers, contractors and/ or merchants, such as to perform analytics, conduct research and for advertising and marketing;

to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;

to send you or otherwise allow you to view, update or correct any information held by us that you have provided to us including on behalf of other persons such as travelling companions;

to send you marketing and promotional messages and other information that may be of interest to you, including information sent by, or on behalf of, our business partners that we think you may find interesting;

to request, book and confirm services and products(including in relation to travel) from us and / or any of our related bodies corporate, agents, suppliers, contractors and / or merchants;

to administer rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners;

to comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties;

for the purpose of providing you with our website services and developing our business;

to personalise your visits to our website and developing the design and style of our website to improve the services provided to you;

to informing you about the latest changes to our website, products, services or promotional offers that you might find interesting;

for communicating(and personalising such communication) with you;

in order to enable you to share our content with others, for example, by using an 'Email a friend' or 'Share this' functionality’ feature; and / or

carrying out technical and statistical analysis to measure the performance of our services and the Site